Brief
SPLVTR (pronounced "splat-ter") is an apparel brand aimed towards rebellious outcasts who do not belong anywhere nor match any specific labels. SPLVTR encompasses the concepts of alienation, self-reflection, anger, and how these could help push oneself forward in all aspects.
The main icon of SPLVTR is its mascot, a cyber-vejigante.
Vejigante (Puerto Rico): traditional and folkloric figure stemming from the mix of Spanish, African, and Taino culture. Vejigantes are mainly represented through costumes of bright color fabrics and a horned papier-mâché mask with sharp teeth, reminiscent of a demon. The origins of the Vejigante are very extensive, but currently it is seen as a symbol of cultural identity and strength.
Tools: Illustrator, Photoshop, After Effects
Timeframe: March 2025 - Present
Target Market: Young adults (18 - 25) with a taste for funky and outstanding clothes
Tools: Illustrator, Photoshop, After Effects
Timeframe: March 2025 - Present
Target Market: Young adults (18 - 25) with a taste for funky and outstanding clothes
DISCLAIMER:
began as a concept that is currently in the works. All work and imaging associated with SPLVTR, ranging from but not limiting itself to its graphics, sketches, logo(s), iconography and identity belong solely to it's creator: Diego A. Rodriguez Lopez.
